Sabertooth Interactive LLC

Dell Train
Dell Train

how we did it_

    • Visual FX
    • Compositing
    • VFX Supervision
    • Unit Production

the story_

Project Details

Sabertooth joined forces with Live Location to work with ad agency VML and client Dell on the fun and exciting “Dell Train” banner ad project. Not only did we create an enjoyable and informative experience for the North American audience but Sabertooth also provided a smooth International version for use abroad. For the live action portion, we used a programmable techno crane to precisely match the opening camera move for each character. Everything was shot on green screen to which Sabertooth then added the post-production magic of the train interior. Then our team tracked, edited and composited the live action footage with CG train environment and delivered video assets for the rich media campaign.